In 2004, Geico ran an ad that became a cultural phenomenon.
“So easy… even a caveman can do it.”
It was funny.
It was viral.
And it quietly helped eliminate an entire profession.
The ad didn’t just sell insurance.
It launched direct-to-consumer at scale—cutting out agents, upending decades of distribution strategy, and permanently changing buyer behavior.
Insurance agents didn’t die overnight.
But they were never the same again.
Fast forward to 2025.
I just made a cinematic-quality trailer—from script to visuals to voiceover—
with zero creative training,
in 15 minutes,
using $35/month in AI tools.
No agency.
No Figma.
No Final Cut Pro.
No Adobe license.
No creative director.
No marketing degree.
Just one caveman.
And a browser.
I am the new caveman.
And if I can create a trailer that looks like a Netflix tech thriller…
What does that mean for marketers, designers, editors, and voice actors?
The honest answer?
The same thing the Geico ad meant for insurance agents.
We've seen this before.
When Geico and Progressive brought insurance online:
Margins shrank
Commissions dropped
Customer loyalty evaporated
Agents were forced to evolve—or disappear
The survivors?
They embraced tech.
They ran lean.
They used CRMs, Facebook ads, and automated workflows.
They stopped golfing and started tracking KPIs.
Insurance didn’t stop needing humans.
It just stopped needing unscalable ones.
Now it’s marketing’s turn.
AI has made ad creation, copywriting, design, video production, and even voiceover:
Cheaper
Faster
Higher volume
Lower margin
Just like insurance, marketing is being commoditized.
What used to be $50,000 and a three-month campaign
is now $35 and 15 minutes.
What used to take a team of ten
now takes one generalist with a prompt.
So what happens next?
Some marketers will deny it.
Some will panic.
A few will evolve.
But here's what I believe:
The creative class isn’t being replaced. It’s being reorganized.
Just like the agents who stopped selling policies and started building brands...
The marketers who survive will:
Use AI to scale insight, not just output
Build trust, not just traffic
Master context, not just content
Think like operators, not just creatives
They won’t fight the tools.
They’ll master them.
Watch the trailer.
I made it in 15 minutes.
If that doesn’t make you question what’s possible—
you’re not thinking big enough.
This isn’t just a clever ad.
It’s a case study in the new rules of marketing.
Follow GTM Simplified to get ahead of this shift.
Because whether you're in sales, design, marketing, or media…
The old way is over.
And the new cavemen are already here.
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